New Holland L328 vs Kubota SSV75

New Holland

New Holland L328

$55,000

4.3★ (240)

Kubota

$54,000

4.5★ (290)

Quick take: The Kubota SSV75 costs $1,000 less; the New Holland L328 has a higher rated operating capacity (2,800 vs 2,690 lbs).

✓New Holland's patented Super Boom vertical lift gives class-leading dump height and reach, and operators say it loads the center of high-sided trucks better than anything in its price range.
✓The 129-inch hinge-pin height is exceptional for a medium frame, so stacking pallets and loading tall hoppers is genuinely easy.
✓The L328 undercuts Bobcat and Cat on price, so value-focused buyers feel they get premium lift geometry for less money.
✓The FPT engine has a solid reliability reputation, and the machine pulls strongly for a 74 hp unit in loading applications.
✓The cab is roomy with good visibility, and owners appreciate the comfortable layout and low-effort controls over long days.
✓The 24 GPM standard flow is generous, and the high-flow option opens up demanding attachments for added versatility.
✓Two-speed travel comes standard, making ground-to-ground moves quick on larger sites.
✓Owners doing a lot of loading and stacking specifically choose the Super Boom design over radial-lift competitors for the reach advantage.

✗New Holland's construction dealer network is thin in many regions, and owners report that parts and service access can be a real weak point.
✗Resale value trails the big three brands, so the lower purchase price is partly offset by a steeper depreciation hit.
✗Some owners report electrical and sensor issues on FPT-engined machines that can be frustrating to diagnose.
✗The Super Boom linkage adds pivot points and grease zerks, which owners note require diligent maintenance to avoid wear.
✗The attachment and used-implement ecosystem isn't as deep as Bobcat's, limiting options in some markets.
✗Fit-and-finish is judged by some operators as a step below Cat and Bobcat refinement.
✗Because dealers are sparse, warranty and service experience varies widely by location.
✗The vertical-lift geometry that helps loading compromises some low-end digging force versus a radial-lift machine.

✓The 74.3 hp Kubota V3307 is the same engine family that powers the wildly popular SVL75 track loader, and owners report thousands of trouble-free hours with basic maintenance.
✓The 128.3-inch hinge pin is tall for a wheeled machine, so it clears high-sided dump trucks and stacks pallets where shorter rivals run out of reach.
✓Kubota's enormous tractor dealer network means parts and service are available almost everywhere, a decisive advantage in rural and agricultural areas.
✓The slide-up front door lets operators enter and exit with the boom down and keeps the door out of the way when open - a daily convenience owners genuinely miss on other brands.
✓The 11.8 mph top speed in high range is among the fastest in the class, making quick work of long ground-to-ground moves on big properties.
✓Pricing typically undercuts comparably equipped Bobcat and Cat machines by thousands, and TractorByNet buyers consistently cite value as the reason they chose Kubota.
✓The cab is roomy, quiet, and well-sealed for a wheeled machine, with wide glass that gives excellent visibility to the bucket and tires.
✓Kubota resale values are famously strong, especially in farm country where the orange brand carries the same trust as the tractors.

✗The V3307 carries a DPF, and owners doing short, low-load stints complain about frequent regen cycles interrupting work - a step behind the non-DPF Case and Bobcat options.
✗Standard 20.9 GPM auxiliary flow is midpack, and the high-flow package is only available on the SSV75PH model, so base machines can't be upgraded later.
✗Kubota's construction attachment ecosystem is smaller than Bobcat's, so finding used or rental implements locally can take more hunting.
✗The slide-up door seals draw complaints - some owners report dust and water intrusion as the machine ages.
✗Joystick response feels less refined than Cat or Deere electrohydraulics, and fine grading takes longer to master.
✗There's no ride control option, so carrying full buckets over rough ground at speed spills more material than suspended rivals.
✗Kubota's dedicated construction-equipment dealer support is still thinner than its tractor network, and specialized skid steer parts can mean a wait.
✗At 8,157 lbs it's heavy for a wheeled mid-frame, so towing requires a heavier trailer and truck than the spec-sheet class suggests.